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A strong domain name is the key to your Internet presence.
It should be recognizable and relate to your business
name, brand, product, and/or activities. Make sure it
fits on a business card and is easy to remember whether
seen in print or mentioned over the phone.
Good extension - If a person is surfing around looking
for a site, and they know its name, most people will
try .com. So, for the web site owner who wants their
site to be found, the rule is: if at all possible, get
a .com domain.
keeping them short : A domain name is as short as possible.
That makes it easy to remember. As a rule, a good domain
name has under 15 characters. That's should be enough
for two or three words.
Easy to spell - Make sure it passes the phone test,
also be careful about double letters.
Trademark - Ensure that there will be no trademark
or other legal problems with the domain name you choose.
Country Domains - If you're marketing your products
and services primarily to users in a single country
then seriously consider using that country's top-level
domain.
If possible, do not use hyphens.
If possible, do not use numerical characters.
Cover your options and buy more than one domain if
you need to.
Choose the right domain provider. They are not all
the same and many have hidden charges.
Try to buy a .com name - the best search engine results
come from dot coms. And most people assume you are a
dot com website if you tell them.
And finally, check your spelling before you buy and
register online.
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